To provide a foundation for understanding the process of research.
To introduce the methodology of conducting research including focusing on the research problem, conceptualizing the problem, reviewing earlier studies and identifying the gap, identifying the sources of information, stating the objectives, formulating the hypothesis and collection of primary and secondary data.
Upon completion of this course, students will be able to execute business and economic research in a scientific manner.
- Introduction to Research Methodology
- Research Process: Formulation of Research Problem
- Review of Literature
- Research Design: Exploratory, Descriptive and Causal Research
- Experimental Designs
- Primary and Secondary data sources and collection methods
- Sampling Techniques
- Scaling Techniques
- Questionnaire Design
10 Data Preparation & Analysis
- Statistical Methods