Introduction to Business Research Methods

Course Objective
To provide a foundation for understanding the process of research.

To introduce the methodology of conducting research including focusing on the research problem, conceptualizing the problem, reviewing earlier studies and identifying the gap, identifying the sources of information, stating the objectives, formulating the hypothesis and collection of primary and secondary data.

Learning Outcomes
Upon completion of this course, students will be able to execute business and economic research in a scientific manner.

Detailed Syllabus

  1. Introduction to Research Methodology
  2. Research Process: Formulation of Research Problem
  3. Review of Literature
  4. Research Design: Exploratory, Descriptive and Causal Research
  5. Experimental Designs
  6. Primary and Secondary data sources and collection methods
  7. Sampling Techniques
  8. Scaling Techniques
  9. Questionnaire Design

10 Data Preparation & Analysis

  1. Statistical Methods
  2. Reporting