Business Research

We undertake research projects on critical business areas.

Specifically, we take up projects in the area of:

  • Customer expectation/satisfaction surveys
  • Customer segmentation
  • Product placement
  • Product pricing
  • Assessment of advertisement and promotion programs
  • Sales force optimization

We also undertake projects on:

  • Credit risk evaluation
  • Financial markets
  • Supply chain optimization
  • Training and development evaluation
  • HR intervention evaluation
  • Macroeconomic research